You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?
Hi. I’m Hayley. I believe I am a really talented cook (I actually wanted to go to culinary school right out of high school, but college first seemed like a better idea). I am passionate about lifting other people through food and talking to them. At some point, I hope to be a chef at my own restaurant (way in the future). I feel the need to help others is present in the business idea, as I want to create a comfortable place for people to get help. This business would become the focus in life because of how passionate I would be about it.
What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
I am offering customers an out to get help. Ultimately, I am making it easier for people because it is something that will be right at their fingertips. There unmet need is not having the will or ability to actually go seek help, and the app meets this need.
Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
My customers will be a younger generation, as the older generations are usually the ones have poor attitudes towards mental health. However, adults could be the main users because they are too uncomfortable about their mental health issue and going to see a psychologist. According to NAMI, “50% of all lifetime cases of mental illness begin by age 14 and 75% by age 24.” It will those people who cannot connect with other individuals or their family as easy as they would with a psychologist.
Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
People will pay to not be “humiliated.” (You should not feel humiliated to go see a doctor, but this is what others feel.) People will pay for comfort. Just like people will pay for a more expensive couch because it feels “softer” or more “firm.” The app is also convenient to the everyday busy person, who might only have time at odd times of the day to attend to their mental health.
What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has
I like to believe I am an analytical thinker, especially about things I really care about or interested in. This product is different from many others because psychologists are at people’s finger tips and allows comfort and convenience.
Conclusion of 5 Elements
These elements fit together. It was difficult finding demographics of people that would use the app, but I made an educated guess from the research I did. A lot of surveys that people take about this topic are not always completely honest, so I feel like the results are not always fully accurate.
ReplyDeleteHi Hayley,
I think it is awesome that you want to be a chef at your own restaurant, and I wish you the best of luck in pursuing your dreams. I think that your app is a great idea. I couldn’t agree more with the points you made that people will in fact pay for your service so that they could feel more comfortable. I know a lot of people who hate going to see a doctor and to ask for help, so I feel like with your app people would be more willing to. Nowadays comfort and convenience are huge in regards to just about anything. I think you did a great job using the research and information you have found to pick who exactly you are offering your service to. Great post!