25A – What’s Next?

Existing Market

What’s next? I think next, I will invest more time into finalizing the business plan and securing investors and start up finances. This will include developing an employee base and the first rounds of a client base for when the service is launched.

What we should be doing?

·       Interview #1: He suggest that we should stress the fact that the information given by clients will be confidential like any other doctor’s office. It would be important to take extra precaution to protect our clients’ information from hackers. He thinks the process is sound easy enough for almost all consumers to use and get started.

·       Interview #2: This is a marketing major. She believes that the campaign for this app should be large and involve all different types of people. She believes it would be beneficial to do commercials along with media. She would see Twitter as the largest social platform we should advertise on as that is where most of our target market spends their time in terms of social media. The campaign must be catchy and have a message with it. Customers will likely want a fun platform on the application and not something that would remind them of going to an actual office. “Need the feeling of being laid back and comfortable.”

·       Interview #3: Psychologist. She thinks the person doing the interviews to employ the psychologists should be one because they know what is best. In this case, it would be very easy to employ someone that is not very capable because of the distance that could occur when interviewing. She believes that my ideas are inline with what someone needs in this circumstance.

Reflection. With interview one, he brought up some good points about protecting the customers. I already had these intentions but did not really think about bringing it up when explaining my venture to him. However, the interview made me realize just how important that part of the business would be. Interview three agreed with interview one that my ideas would be what the customers want next.

New Market

Different Market. 60 to 90 years of age target market.

Value for People. This application would be very important to the older community. It could benefit them if they are unable to get themselves to a doctor’s office to see a psychologist. Also, it reduces the risk for them when traveling.

Asking About Services.

·       Interview #1: 70 years old. She finds the application very interesting. She is actually very good with her iPhone and enjoys downloading applications and trying them out. She believes the app should read what is on the screen when accessing it because some days she has a hard time reading the screen. She suggests that the quiz could have the option of being done by an actual person.

·       Interview #2: 65 years old. He is not very good at using technology and thinks he would have a hard time using the application. He thinks instructions should be very detailed and have the option of increasing the size of the letters.

Reflection. Thinking about my service in this aspect really opens up opportunities. I did not realize how useful this could be for this market. I do not think it is more attractive than my current market, but it is definitely something I should consider when marketing.