Based on my 3 interviews:
Begin with alternative evaluation.
·My segment of males and females, ages 16-21, will want a product
for the least amount they can get it at the right quality. My male interviewee
(20) believes that in terms of this app people will be looking at the price, as
they expect it to be because it is an app. He thinks as long as they are
getting the help they need, people will not be too into style. Just needs to be
functional.
How/where do they buy?
·This segment will buy more online according to my interviews. I
feel like online shopping is becoming more popular than ever in many segments.
Rebecca says she shops more online than anything else, as long as she knows her
size for the store first. This is good because my app is completely online
based.
Post-purchase evaluation.
·When discussing post-purchase aspects with my last interviewee,
she determines if something is good if it accommodates her needs at the time.
She also is more satisfied with a purchase if she can use it more than once. She
deems something a “bad purchase” if it does not perform how she expected or did
not fulfill her needs.
Report the findings. Draw conclusions.
·My interviews were not very lengthy for this task due to my narrow
questions. However, I was able to gather all the information I needed. Their
buying habits mainly focused on online shopping and they were very willing to
write a review if they did not like they service or product received. They pick
stores and apps based on ratings by other people. This would be very important
when marketing my app.
·This segment is very conscious of what they buy and how they
spend their money. A lot of this segment is starting a life and trying to save
money, so they try to keep their extra expenses low. If they are unsatisfied
with a purchase they are likely to return the product or complain about the
service.
Hi Haley
ReplyDeleteThe biggest takeaway for me from your post was in the section of post-purchase evaluation. I didn't even think about the fact that customers will retain more satisfaction if they are able to keep using the service. I think that this criteria is very hard to identify, but you have found a direct way for customers to measure it. Great Work!
Hayley-
ReplyDeleteI am not quite sure how much I’d be willing to pay to purchase the app, considering that I’d have some privacy concerns, but I think that my need for assistance would trump that in a heartbeat, if necessary. Also, I believe the app is extremely convenient and helpful, especially since we are living in such a technological era where most users, although smart-buyers, would be willing to spend maybe $5 to access the app as a membership service; given the efficiency and quality of the app.
Hi Hayley,
ReplyDeleteWith everything being online nowadays, I believe that this app will be useful and convenient for many. I am curious as to how much people will pay for this app and how much you are thinking of pricing it? Maybe if you price it higher you could give them a trial period. This way they could see how great the app is and make a happy purchase. I found it very interesting that the male you interviewed said people wouldn’t be too into style. I love when I’m on a well-designed and stylish app, so I found that to be extremely interesting and was curious if anyone else you interviewed had the same opinion? Great post!